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Introducing the new Snapchat

30 November 2017

Instead, you'll see the providers you subscribe to at the top of the page, followed by content Snapchat thinks you might be interested in. "We believe that the best path forward is disentangling the two by providing a personalized content feed based on what you want to watch, not what your friends post".

The overhaul will be rolled out to a small percentage of users this week, before becoming more widely available "in the coming weeks".

Snapchat now lumps all professional creators, whether they're big news outlets or social media stars, into one Discover tab to the right of the camera. The more you talk to a person, the higher they will climb on the friends page.

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There's a new Snapchat update from Snap Inc (NYSE:SNAP) and some major changes were made.

Snapchat eliminated the Stories page inside the app, a section where user posts co-mingled with posts from publishers like NBC or Bleacher Report.

While Snapchat does have valuable news from well-established media companies, including coverage of worldwide conflicts, refugees, live coverage from natural disasters and more, it also features clickbait headlines under the Discover tab that are the very opposite of hard-hitting journalism. To the right, Snapchatters will see a redesigned "Discover' page with Stories from publishers, creators, and the community via Snap Map, Search, and Our Stories". But better late than never, and Snap's willingness to flip-flop on so many of its design and strategy choices is the courageous move it needed. Before the redesign, all of this appeared in a similar spot in the app, swiping left pulled up stories, swiping left again opened Discover.

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The redesigned app does introduce a few new changes, including the elimination of the Stories page as well as the return of auto-advance for stories created by users. "Over time, Discover will become uniquely personalised for you".

Now, swiping to the left on the camera will bring up a list of friends, organised by who you talk to the most.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Stories notes in a blog post. The left side of the app will be used for sharing and discussing, while the right side is used for searching. This changes how most of the content is shown to users and also includes some new features.

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"It's going to aid in the discovery of new content for people", said Nick Bell, Snap's VP of content, speaking at Business Insider's Ignition media conference. Unlike Facebook or Twitter, which found their platforms manipulated during the 2016 election, Snapchat isn't really a social network: the ephemeral photo- and video-messaging service isn't set up to allow information to go viral. That's what the Snap crew said about this new Snapchat.

Introducing the new Snapchat