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Twitter, Inc.'s 280-Character Limit: A Move in the Right Direction

10 November 2017

However, only 1% of users under the 280-character limit tried to send out Tweets that were too long. It's a confusing time, with most users complaining about this update, and the rest taking the absolute piss.

The 140-character limit is a relic of a previous technological era. That's 560 characters. It's basically a book.

It now has over 50,000 retweets and 100,000 likes at the time of writing, putting it up there with the most viral tweets of it's kind.

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"We saw when people needed to use more than 140 characters, they tweeted more easily and more often", Aliza Rosen, a company product manager, wrote in a blog.

Which means users can voice their opinions in much longer posts.

Twitter has revealed its new, larger 280 character limit has now been rolled out to all users, following a trial period when it was only available to certain selected ones. During the 280-character tests, that number fell significantly, according to a graph of English-only tweets provided by Twitter. Additionally, people who have more room to Tweet receive more engagement such as likes, and retweets, get more followers, and eventually, they spend more time on Twitter. The idea that Twitter users will automatically keep to 140 characters, when they have a full 280 characters to play with, defeats Twitter's own goal of increasing the character length in the first place.

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Increasing the character limit would make tweeting easy and any information that contains more than allowed characters can be shared without breaking it.

Twitter Inc (NYSE:TWTR) users across the world are now able to express themselves with more characters.

For these reasons, says Rosen, the character count for tweeting in Japanese, Korean, and Chinese won't be doubled.

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Twitter, Inc.'s 280-Character Limit: A Move in the Right Direction