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Instagram Recommends Photos in Your Feed Now, Users Aren't Happy

31 December 2017

Instagram will show three to five suggested posts in the new section. Another highlight of the post is that if you don't like this new feature, you can always choose to hide it. After all, even with the "recommended posts" feature, the posts you care about from the accounts you follow will always be available on your feed. "Hiding" the posts will not permanently remove them from the main feed but it will hide them until the user has gone through all of the posts from accounts they are actually following. On a related note, Instagram few days ago rolled out a new feature to boost its Live Video engagement. Referred to as "recommended posts", this feature has not been well received by the users. The only problem is that the help post says that you can "temporarily hide" these posts, so will we have to constantly hide this feature after its re-enabled by Instagram? These posts are shown as "Recommended for You" in between the feed.

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The injection of recommended content is a fairly big change for Instagram's feed - perhaps one of the largest since the switch from the chronological feed to the algorithmic one, or the introduction of ads.

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The internet is pretty mixed on the idea of the Recommended for You section - some saying it's an interesting idea, and others saying it just adds more clutter to their feed.

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It can deter users who prefer separate feeds. Earlier this month, the platform launched an update that allows users to follow hashtags. Named hashtags, Instagram said it is similar to following a friend and can be invoked once the user taps on a hashtag on another post. But there is actually a big difference in that the hashtag feature allows you to opt-in while the "Recommended for You" section can not be disabled. Users may be less inclined to hit "like" when posts are more prominently visible to their friends.

Instagram Recommends Photos in Your Feed Now, Users Aren't Happy