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Facebook CEO unveils news feed changes, says engagement may fall

12 January 2018

"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other", he said.

Zuckerberg said in a post on Facebook that the changes would be "major" and lead to a short-term drop in the time spent on the network. This will allow posts which spark conversations and meaningful interactions between users to get prioritised. Also, long haul, it should safeguard Facebook's business and guarantee despite everything it has a stage to give referral activity to news distributers and advertisers, yet not exactly some time recently. "They've been really cloak and dagger about this update".

The move, announced Thursday, means that articles and videos from brands and publishers will be de-prioritized in the News Feed.

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Doing that will require Facebook to "predict which posts you might want to interact with your friends about, and show these posts higher in feed".

He added that Facebook had begun making changes in this direction previous year. This is all supposedly part of Facebook's Journalism Project initiative that was launched by the social media following last year's U.S. Presidential election.

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The Silicon Valley company constantly experiments with what shows up in the News Feed and in the past has also said it would prioritize posts from users' friends and family. Meanwhile, rivals like Snapchat were growing stronger, with users shooting videos and sending messages to friends obsessively.

Facebook has been under fire for months over what it shows people and whether its site has negatively influenced millions of its users. In his "New Year Challenge" CEO?Mark Zuckerberg said that this year he will focus on dealing with abuse and hate, fake news or interference by nation-states on the platform.

"We built Facebook to help people stay connected and bring us closer together with the people that matter to us. But too often today, watching video, reading news or getting a page update is just a passive experience", he wrote. "Pages whose posts prompt conversations between friends will see less of an effect". For instance, Oprah Winfrey giving a speech at the Golden Globes is likely to still spread like wildfire, but posts that don't elicit many comments will likely be buried.

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Facebook CEO unveils news feed changes, says engagement may fall