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On Facebook's News Feed

14 January 2018

As part of the change, News Feeds will feature fewer news articles and less marketing content and ads. Zuckerberg's vision for Facebook has always been a platform for giving people a voice and a place to make meaningful connections, though he spent much of past year on the defensive.

The goal of the product teams will be to help Facebook's users find content that will lead to more meaningful social interactions, he said.

Facebook Inc (NASDAQ:FB) will soon roll out its first major change to its signature News Feed in several years, and many investors and analysts are anxious that the revamp could damage its business.

It wants people to feel better each time they use the social network.

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful. In this way Facebook hopes to improve the quality of time you spend browsing Facebook, specifically by showing you things that are most valuable/relevant to you and your particular life - not necessarily things that someone else or some company has paid for you to see.

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Now Facebook is doubling down on that theory with a drastic change to the News Feed algorithm.

The trend away from business posts is not new, he said.

The changes could shrink the social media giant's role as a major news source for many people.

But by de-emphasising content from brands and links to publications, Facebook is likely to become less valuable to them, thus diminishing its potential - or at least perceived potential - to make money.

He cited academic research indicating that interacting with loved ones is crucial to a person's wellbeing, while reading news articles or watching shared videos may not be. Additionally, content from news publishers and brands will be given less exposure on the news feed.

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"They always have to strike a balance between the stickiness of the platform and how often people come back and how long they stay for and the monetization". The news feed ranking update, which is set to roll out globally in the coming weeks, is expected to support that goal.

For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favourite restaurant.

This means Facebook's more than 2 billion monthly users can expect to see more from their family members and friends.

Facebook wants to keep deciding for you what you see, so maybe it's a good time to decide, for yourself, to get your news in a more reliable way. But there are other big steps he could take to show us he's honest about fixing Facebook. Last year, NY magazine reported on a study that found that "people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust".

A USA Today/Suffolk University poll published in October found that Americans believed by a two-to-one margin that Facebook should have done more to identify and reveal the Russian ads.

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One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built...

On Facebook's News Feed