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Facebook Hemorrhaging 2 Million Younger Users Every Year

15 February 2018

The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S.in 2017, the first time it had predicted a drop in usage for any age group on Facebook.

The problem of privacy reared its head again on Monday as a German court ruled Facebook's default privacy setting and use of personal data are against consumer laws in the country. Growth among 12-to-17-year-olds and 18-to-24-year-olds will decrease by more than 5%.

The number of British social media users aged between 12 and 24 who are regularly logging in to Facebook will fall by 700,000 to 6.7 million this year, leaving the company with just 71% of the market share, according to EMarkerter research.

Instagram, which Facebook owns, is still bigger in the USA than Snapchat. Instagram is one of them.

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eMarketer says that Instagram will add 1.6 million users under the age of 25, this will be beaten by rival Snapchat which is on course to add around 1.9 million users.

In fact, Snapchat could even see increased interest from older groups now.

"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", eMarketer's Principal Analyst Debra Aho Williamson said. When the lost users get older, will they be bothered about Facebook? But there were controversies, too: allegations of Russians meddling in the election, fake news, metrics errors, and a growing body of research showing how using social media can harm mental health. Snapchat is a more likely destination. How many times do you think adults have told them some version of: "don't post anything inappropriate on Facebook because it'll be there forever". While Facebook continues to build monthly users overall, that increase is largely driven by older users, the firm found. But the news isn't all bad.

Facebook is facing a United Kingdom youth exodus, just as it becomes a favoured destination for over-55s.

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But, Snapchat continued to remind Facebook that the youth belonged somewhere else.

While the number of teen users dropped considerably between 2015 and 2016, 13.57% more seniors (65+) joined the platform, from 13.3 million in 2015 to 15.1 in 2015. We've been writing more negative stories about Facebook than positive ones in recent weeks; that is never a good sign.

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. Surely, Mark Zuckerberg needs to find another way to prevent youngsters from logging out!

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Facebook Hemorrhaging 2 Million Younger Users Every Year