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Google reportedly shipped 3.9 million Pixel and Pixel 2 devices in 2017

14 February 2018

According to IDC's research director Francisco Jeronimo, Google doubled shipments of Pixel smartphones in 2017 with 3.9 million units sold. However, that figure barely makes a dent on the smartphone market, as Apple ships that many iPhones in less than a week. And it's just a sliver compared with the 77.3 million iPhones Apple sold in the last quarter alone.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. Google has done better with the Pixel 2 and Pixel 2 XL stock, but the phones are also quite expensive. That means Apple needed 4.6 days to sell 3.9 million iPhones - mind you, these aren't iPhone X units, as Apple did not divulge the actual split for the period.

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Pixel smartphone sales are certainly heading in the right direction, validating the company's recent push into making Google hardware. Even five months after the launch of the Pixel 1 at the end of 2016, the company couldn't keep the phone in stock on the Google Store.

Previous year saw Google unveil the Pixel 2 and 2 XL handsets to take over from the original Pixel phones that launched back in 2016.

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Further, the original Pixel and Pixel XL were released in October 2016, meaning they were only available for a portion of that year whereas they were available for the whole of 2017.

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Solving the stock issues with the Pixel 2 this year is a big improvement, but if Google really wants to compete in sales numbers, it has many more problems to solve.

Google reportedly shipped 3.9 million Pixel and Pixel 2 devices in 2017