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GoPro's cheapest Hero yet ditches 4K for a nicer price

30 March 2018

In a last play to squeeze the remaining juice out of the enthusiast weekender market, GoPro has announced a $199 action camera that packs numerous features from its higher-end models into something much more affordable. Instead of using the company's GP1 custom image processor that's found in the likes of the Hero 6 Black, it has a chip from Ambarella, which also supplies similar chips to other manufacturers of action cameras such as Xiaomi's Yi.

"HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture", says Meghan Laffey, GoPro's SVP of Product, "HERO makes it easy to share "wow" moments at a price that's flawless for first-time users". "Hero makes it easy to share "wow" moments at a price that's flawless for first-time users". There's a 2-inch touchscreen display, it's waterproof up to 10 metres so you can take it for a dip and has voice control so you don't have to reach for the button on the cam to take a photo or hit record.

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The main differences between the Hero and its more expensive counterparts are mostly on the performance side. If you want just want an action camera to take places your smartphone can't go, and you've have had your eye on GoPro for a while, the new Hero seems like a pretty good deal. The new GoPro Hero is already on sale and comes in at a penny under two ton: £199.99.

The new GoPro Hero shoots HD video at 1440p and 1080p at 60 frames per second.

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The GoPro Hero is available to purchase right now, for £199.99. "Along with GoPro we want to give them the flawless camera to capture their adventures", added Adarsh Menon, Vice President and Head-Electronics and Private Labels, Flipkart.

The question is whether it will be enough to revive the fortunes of a company that has endured a tough few years. As you can probably guess, existing accessories from GoPro will also work with this unit.

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GoPro's cheapest Hero yet ditches 4K for a nicer price