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Amazon goes global and is teaming with Best Buy

19 April 2018

Amazon Fire TV Edition sets are growing in popularity, which is something that Best Buy would want to capitalize on. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

As part of the partnership, Best Buy will feature the Amazon Fire-powered TVs in its stores and website. You can also pair your TV with your Echo to integrate all of your devices.

As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer. Worldwide variants of the TVs for other countries are yet to be announced.

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Amazon Chief Executive Jeff Bezos, and Best Buy CEO Hubert Joly introduced the smart TV partnership at a Best Buy store in Bellevue, Washington, not far from Amazon's Seattle headquarters. Best Buy will be the exclusive seller for more than 10 4K and HD Fire TV Edition models made by Toshiba and Best Buy's Insignia brand starting this summer.

Amazon Fire TV's strong suit is, of course, the addition of Alexa that enables smart home control functionality and all of the intelligence Amazon has built into its smart assistant.

That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch.

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The Amazon Fire TV Edition is exactly what it sounds like.

In recent years, the TV industry has been moving more toward having operating systems embedded into the TVs themselves instead of relying on extra devices to provide access to streaming content, said Stephen Baker, an analyst with the NPD Group.

It will be interesting to see if this move benefits Amazon and its partners.

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And in the a year ago, Best Buy has rolled out Amazon Alexa displays, as well as those for Google Home, to 700 stores to better explain how to link those devices to other household gadgets. If you're a big Amazon fan and have always subscribed to Amazon Prime and buy all your products from Amazon already, by all means, go for it.

Amazon goes global and is teaming with Best Buy