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Apple CEO Tim Cook believes Facebook should have regulated itself

01 April 2018

Apple CEO Tim Cook took a serious jab Wednesday at fellow Silicon Valley bigwig Mark Zuckerberg and his company, Facebook, as large portions of the public and officials across the world are raking both over the coals.

He goes on to admit that Apple could "make a ton of money if we monetized our customer". "We've elected not to do that", Cook said. In a statement posted on his personal Facebook page, he wrote, "We will learn from this experience to secure our platform further and make our community safer for everyone going forward".

Cook added: "Privacy to us is a human right".

Cook also said that it is preceding time to regulate Facebook.

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"This is not something that we just started last week when we saw something happening", Cook said. "However, I think we're beyond that here", he said.

"Nobody does that", joked Swisher, to which Cook responded: "I'm not making fun of it!"

Apple is still a hardware company that makes the bulk of its revenues from devices, while Facebook nearly exclusively relies on advertising to make money, which requires extensive user data to fine-tune targeting. In 2016, the US Department of Justice had ordered Apple to create a custom firmware that would allow investigators to circumvent the company's security features. It all traces back to a personality quiz app that was installed by 300,000 Facebook users, and by granting the app permission to access contacts, it was able to amass a much wider collection of data.

In an interview with CNN's Laurie Segall, Zuckerberg responded to a question about outside regulation in an unexpected way: "I actually am not sure we shouldn't be regulated".

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Facebook is also planning to make it easier to download a copy of all the data you've shared with the company. Three users of the Facebook Messenger have filed lawsuits against the company for violating their privacy.

Cook's interview is part of MSNBC's "Revolution" series, which will air on April 6 at 8 p.m. ET/PT.

That said, it's worth knowing that Apple knows a great deal about you, even though it rarely explicitly asks for your information like Facebook does.

However, Cook appears to have worked out that Apple's target market is not right-wing neo-conservative Christians in the U.S. bible belt, but young upwardly mobile kids in cities who have more money than sense and know little about technology.

"You are not our product", Cook declared.

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Apple CEO Tim Cook believes Facebook should have regulated itself