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Facebook's Tracking Of Non-Users Sparks Broader Privacy Concerns

16 April 2018

USA tech firms are going through a moment of reckoning in the wake of Facebook chief executive Mark Zuckerberg's grilling by USA lawmakers on the social network's privacy and data practices, according to industry experts. But Zuckerberg also revealed another fact that is sure to worry anyone who doesn't use Facebook. Several high-profile individuals, including Cher and Apple co-founder Steve Wozniak, publicly announced that they have deactivated their accounts.

Facebook said in its statement on Friday, "Our products and services comply with applicable law and will comply with GDPR".

A recently released poll from shows that the public is rapidly losing faith in Facebook following recent revelations that data analysis firm Cambridge Analytica used the social media platform to gain access to the personal data of 50 million users.

As users of Facebook, we should be concerned about the status of our privacy.

For example, when it comes to facial recognition, Facebook is fighting against users consenting to have their faces recognized in photos. The report says Kogan paid about 270,000 participants to take the quiz, and due to Facebook's loose restrictions, the app also scraped data from the participants' friends - allegedly affecting a total of 87 million Facebook users.

"My biggest concern is these platforms can be gamed", Kreiss told The Post. Can Facebook track browsing activity after a user logs off? "Trust is very hard to get back once it's broken".

It shared users' personal data with app developers and academics in hopes of building an app retailer similar to iPhone's app store.

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Kim Cruz Flynn, on The Sun Chronicle's Facebook page, downplayed concerns saying people know what they are getting into when they go on the internet. This can including basic info such as a user's profile picture and email address, or more invasive data such as relationship status or a list of friends.

Facebook CEO Mark Zuckerberg patiently explained his platform to occasionally befuddled USA lawmakers without making any promises to overhaul it in the face of regulation, in a marathon two-day Congressional hearing to address the social media giant's use and potential misuse of personal data.

Facebook has emphatically insisted that the incident was not, as many have called it, a data breach, because "people knowingly provided their information [to Kogan's app], no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked".

Nevertheless, Zuckerberg was light on details about how Facebook would better police political ads, according to University of North Carolina Professor Daniel Kreiss.

Do see where I'm going with this?

Simply put, the majority of social media users either don't really understand - or don't care - how their information is collected and used, said Ryan Detert, chief executive of Influential, a Los Angeles start-up that uses artificial intelligence to match advertisers with social media influencers.

Is that something Facebook can offer? Vice president of business development Marilyn Macallair said the company had not noticed any marked differences in engagement on posts.

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News of the FTC probe, which former FTC officials say could trigger fines in the trillions of dollars - sent shares down 6.5 percent in afternoon trading in NY before they recovered slightly. I think Facebook is doing the correct thing. But something has emerged that has given me pause.

"Linking it back to potential election influence is something that is hitting a note people really care about", said Mr Hardy.

With Partner Categories gone, however, an advertiser now can simply pay for that same third-party data outside of Facebook and pair it with Facebook user data - under a different Facebook service called "Custom Audiences".

"Of all the social media that are out there, Facebook and Instagram provide the most available targeting options", she said. On Friday Facebook said it had no plans to build such a tool. Pinterest, Twitter and a Yelp listing are also viable choices with opportunity for agents.

He said Zuckerberg considers Facebook a technology company, but Kennedy said it also has elements of a media and entertainment company. "I do think that diversifying your efforts would be a great idea". "The limits of your right to privacy and how much you give away in modern America in the name of 'connecting people around the world'".

"You have to be everywhere, almost", Fee said.

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Facebook's Tracking Of Non-Users Sparks Broader Privacy Concerns