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Brace yourselves: EU's GDPR is coming

26 May 2018

Throughout this article, we've been focusing on what rights GDPR gives to European Union residents for the simple reason that it's an European Union law.

That's why even if you live in the US, you may be fielding an onslaught of notifications.

Some companies have chosen to go blank in Europe instead of having to comply with the expansive privacy regulations, including websites such as Unroll.me and Klout.

The Federation of Small Businesses have warned that many smaller companies may not be prepared for the implantation of the regulations today.

I live in the U.S. How does it impact me?

The E.U. isn't joking around.

Experts and consultants Moneycontrol spoke to said that most Indian organisations have not taken the regulation seriously. Violators face fines of up to 20 million euros ($24 million) or 4 percent of annual global revenue, whichever is greater.

No, this isn't just happening to annoy you and fill up your inbox.

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If you're an internet user, chances are you've recently been getting heaps of emails and notifications from your favorite apps and newsletters you might not even remember signing up for, asking you to opt in to keep getting marketing emails. So the companies should assess the level of risk regarding the data they use.

Do you have all the means you need to ensure that the regulations are complied with?

"The fight against forced consent ensures that the corporations can not force users to consent".

The updated policies are easy to understand so just give them a once over so that you are fully aware of what data SamMobile collects, what we do with it and how we protect it. SamMobile does not disclose your personal data to third parties.

"Once you try to codify the spirit (of the law) - then you get unintended consequences", said Lars Andersen, whose London-based My Nametags business handles names and phone numbers of children.

Under the new law, the European Union will require companies to notify individuals within 72 hours of a data breach, after companies like Equifax came under scrutiny in the US for waiting months before notifying the public of devastating cyberattacks on their personally identifiable information. For other uses, such as ad targeting, companies can seek your consent.

The law will affect all of the EU's 28 member states and a host of major companies that collect and store data on the citizens of those countries.

Schrems has been fighting Facebook over data protection for nearly a decade.

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Any companies that suffer a data breach must now notify authorities within 72 hours of first becoming aware of it-and notify consumers "without undue delay". Strong data protection rules are the basis for a functioning Digital Single Market and for the online economy to prosper.

"Personal data is information that relates to an identified or identifiable individual".

There's still an open question on whether companies will notify US customers of any breaches, Lewis says.

Another benefit for consumers?

In addition to attempting to reduce the amount of information collected, GDPR will also govern how companies share that data with third parties.

GDPR gives users the right to be forgotten which in simple terms means that they can request businesses to erase any personal data they have.

Another right users will now have is the right to anonymity.

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Brace yourselves: EU's GDPR is coming