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IHOb: International House of Burgers

13 June 2018

(RNN) - IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b". On Monday, the company announced that the name change was just a promotion for its new line of burgers.

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And the internet isn't supporting the measure. What that chain didn't tell people was what the letter "b" would stand for.

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"The big opportunity for the IHOb brand is to develop our lunch and dinner business". He speculates that the change "is probably little more than an attempt to build some buzz and publicize some new menu items". Twitter users also shared images of the signage changing at locations around the country to "IHOb". Others pegged the "burgers" gimmick in advance as well. The restaurant's bio says "Burgers so burgerin' good, we changed our name to IHOb".

Last week, IHOP shook up social media by announcing that it would change its name to "IHOB," which, let's face it, doesn't scan as well as "IHOP".

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According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales.

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

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IHOb: International House of Burgers