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Pizza company asking for town nominations for pot hole repairs

13 June 2018

Domino's home state of MI could probably use some help, too.

Domino's is fixing potholes in US cities in an effort to give its pizzas a smoother ride in delivery vehicles.

Why? To reduce pizza "pizza jostling" and "irreversible damage to your pizza on the ride home", the company says.

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Mayor Bill Scherer was quoted by Domino's as saying.

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Domino's Pizza, a chain known for its delivery prowess, is aiming to save pizza, one pothole at a time, thanks to a new initiative called 'Paving for Pizza'. "Domino's cares too much about its customers and pizza to let that happen".

Domino's contribution to fixing potholes in Milford, Delaware.

For the creative director of CP+B, the ad agency behind the program, the company's move from mere pizza insurance programs to literal road-paving was a no-brainer.

The more likely reason for the sudden move into road fix is good publicity.

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"Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store".

And it's supposedly fixed a number of potholes in towns across the United States-including Burbank, California; Milford, Delaware; and Athens, Georgia.

What's your take on Domino's commitment?

Fortune noted that the American Society of Civil Engineers estimates that the USA would need to spend $4.5 trillion by 2025 to fix its ailing infrastructure.

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If you want to get your local roads fixed by Domino's, visit their Nominate Your Town page to enter your zip code.

Pizza company asking for town nominations for pot hole repairs