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Big Mac turns 50

01 August 2018

More than $6.2 million worth of Mac coins will be distributed world-wide.

The '10s MacCoin celebrates the past 10 years and calls attention to the evolution of communication.

Fast food fans around the world can get their hands on the coins with a Big Mac purchase starting August 2.

"What iconic sandwich do you know that can beat the Big Mac as far as longevity?" said Delligatti, himself a McDonald's franchisee.

The MacCoin, inspired by the Big Mac Index published by The Economist, which serves as a measurement the purchasing power of different worldwide currencies year after year, will come in five unique designs representing each decade that the Big Mac has been in existence.

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Additionally, the seven languages featured across the various designs represent numerous countries participating: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish.

To get MacCoin, fans can buy a Big Mac, starting at lunchtime on August 2.

As McDonalds celebrates the 50th anniversary of its two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, all you Big Mac lovers have some Western Pennsylvania ingenuity to thank. Its Big Mac sculpture is 14 feet tall and 12 feet in diameter.

That day would have been the 100th birthday of Jim Delligatti, the man who invented the Big Mac almost 50 years ago, McDonalds CEO, Steve Easterbrook told USA Today.

The deal was inspired by the Big Mac Index, an annual report that uses Big Mac prices at countries around the world to see whether currencies are properly valued.

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McDonald's wants to protect its storied menu item and promises it won't alter the burger, even as it introduces other big changes to its business.

"We think the Big Mac needs to be sacrosanct", Easterbrook said.

To celebrate the 50th anniversary (and maybe in a nod to Bitcoin), McDonalds is introducing a MacCoin on August 2.

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Big Mac turns 50