The two Filipino-American friends hung an advertising portrait of themselves at a fast-food joint in Houston, because they felt the posters there lacked diversity.
But this was one instance when a amusing flight of fancy became reality (after a little hard work and a $7 McDonald's shirt was obtained).
With the help of a couple of friends, the mission was complete and now nearly two months later, the poster is STILL UP.
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Amazingly, they arrived in the restaurant, put the poster up and left without any real McDonald's staff member coming to question them. Jevh decided that a photo of him and Christian posing as students would work best. "It's now been 51 days since i hung it up". Then they made their move.
What they did not expect is how viral their prank would get in social media, as his post has now garnered nearly 230,400 retweets and 927,910 likes, as of this writing.
"I wanted people to think it was impressive that it's been there for so long", Jevh told Inc.
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If you're going to pull a prank, you might as well do it right. "Remember folks, all races deserve recognition and I guess I did my part", Maravilla said. I don't know why McDonald's marketing didn't include Asians, but often in the media Asian men are not shown as masculine and Asian women are just portrayed as cute and pretty.
They found a "natural environment" that looked similar to the locations used for the existing photos, and took a picture similar to the ones they had seen inside the restaurant.
The stunt has since gone viral on Twitter, with more than 560,000 likes and 140,000 retweets to date. He pointed out the many posters within the establishment, noticing that there were no Asian models in any of them. The BBC has approached the company for comment.
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